BIRMINGHAM — This holiday season, Books-A-Million customers and booksellers across the country came together to give back in a powerful way.
Books-A-Million stores nationwide collected 214,732 donated books and toys and nearly $2.9 million in charitable contributions, supporting local organizations ranging from children’s hospitals to community and literacy-based nonprofits.
Each Books-A-Million store selects a local charity partner, ensuring donations directly benefit the communities they serve and reflecting the company’s long-standing commitment to meaningful, grassroots giving.
“This was the largest holiday book and toy drive in Books-A-Million’s history — a true testament to the passion of our booksellers and the generosity of our customers,” said Olivia McDaniel, vice president of marketing. “Every reader knows books hold a special kind of magic. This holiday season, our communities brought that magic off the page and turned it into something real for children who needed it most.”
Nowhere was that generosity more evident than in Alabama, where Books-A-Million is headquartered. Alabama stores alone raised $192,000 and collected 14,651 books and toys for Children’s of Alabama.
Donations support the hospital’s Sugar Plum Shop, a free holiday shopping experience that allows parents and caregivers of hospitalized children to select gifts for their children without leaving the hospital. The program helps families maintain a sense of normalcy and joy during an otherwise difficult time.
Books-A-Million remains committed to fostering a love of reading and strengthening the communities it serves through charitable initiatives that create lasting impact — especially during the holiday season.
