HUNTSVILLE – When a Spirit Coach hits the road, it takes a slice of Huntsville with it.

Well, maybe not a slice; more like a photo spread of the Rocket City and all it has to offer.

The rolling advertisement for Huntsville came about when Spirit Coach offered the Huntsville/Madison County Convention & Visitors Bureau the chance to create a graphic wrap for one of their flagship 56-passenger motor coaches.

The CVB enthusiastically accepted the offer.

“We’re happy to assist in raising awareness of our community, along with supporting the efforts of the Convention & Visitors Bureau to bring in conferences, trade shows, sporting events, and group tours, which are all vital to our local hospitality industry,” said Spirit Coach COO Andrew Marlowe.

Alan Wilson, the owner of Metro Wraps, used iconic photos provided by the CVB to design and install the wrap and create a highly visible promotional vehicle.

This is the third motor coach that Spirit Coach has wrapped to provide far-reaching exposure for Huntsville and Madison County.

“We’re thrilled that Spirit Coach offered the opportunity for our community to benefit from another wrapped luxury motor coach in their fleet,” said CVB President and CEO Jennifer Moore. “We get calls and emails saying that these distinctive wrapped coaches are spotted across the country, which is so exciting.”

The motor coach wrap is designed to last 5 to 7 years and the bus will travel several hundred thousand miles.

During the journey, people will be exposed to the vibrant images on the wrap. Each view offers an opportunity to leave a lasting, positive impression of Huntsville and Madison County, promoting their unique culture, attractions, and community spirit to a wide audience.